I waited a bit to review as I think that only fair. I do believe it is excellent for what I bought it for. To retain the moisture and I think it does. As far as wrinkle reduction I would say no but perhaps preventing future ones. Why buy it again, it is excellent after you wash your face, leaving it a bit damp and adding this to seal in the moisture...after it dries, to add your foundation. What happens is it reduces the appearance of the wrinkles you have, as the foundation lays more on the Hyaluronic Acid than on and in your wrinkles. I am 70 and I have wrinkles, as my face has had a lifetime of emotions experienced upon it. When I say this is good for applying under foundation...believe it. I do wash my face at night and apply it as well. I had eye surgery to have 20/20 vision, so don't let 70 fool you...I am not my mother or grandmother's 70. I can see where I should have passed up on all the sun and the pool time ....etc. I wear it on my face, but this works to do what I want it to do. No over night miracle but a nice addition and the favor I do my face by using it.