YEOUTH operates its own laboratory and manufacturing facility in New Mexico. Ingredient sourcing, formula development, testing, production, and distribution happen in one place, with control at every step until the product reaches you.

YEOUTH is owned by cosmetic chemist Kevin Mallory. He created the first formula for his wife to support skin hydration. That formula became the Pure Hyaluronic Acid Serum and marked the start of a brand built on practical formulas, fair pricing, and results without gimmicks or trends.