A Story That Started at Home
YEOUTH began in a lab in New Mexico when our founder, Kevin Mallory, a Cosmetic Chemist, created a formula for his wife to help with skin hydration. That formula, our now best-selling Pure Hyaluronic Acid Serum. It was the beginning of something bigger: a skincare brand that didn’t rely on gimmicks, overpriced packaging, or trendy fads.
Kevin had spent decades formulating products for brands big and small. But he saw a gap. Where were the products that truly put quality first without such a high price tag?
Today, YEOUTH continues that mission with a company-owned manufacturing facility, giving us full control over quality, safety, and innovation—so you get effective skincare at a price that makes sense.
